The premiere Ribbon Rouge event is Arts 4 Action, previously known as the Ribbon Rouge Gala, a night of fashion, fine art and music. The Gala ran 2006 to 2015. In 2016, Ribbon Rouge is presenting its first Arts 4 Action Benefit. Arts 4 Action will be a titillating showcase of inspired art in support of a worthy cause. The show continues to grow as it realizes its vision of becoming a "fun" Edmonton-based fashion, art and music exhibition. At the same time, the show will remain true to its explicit goal of shining a spotlight on HIV globally, in a progressive way, by raising funds, providing cause marketing for artists, providing a platform for emerging artists, spreading relevant social justice messages, promoting education to destigmatize and supporting steps towards Zero infections.